In his presentation, Pärt Ojamaa will be talking about empathy’s effective impact on overall project communication. To describe empathy’s role in effective communication he ties real-life project experience with some insights on the topic from the academic field.

In our project - the childbirth event-based service project - we had to communicate the pain of our end-user to a wide variety of stakeholders. The stakeholders needed to understand why we are putting so much effort into some specific areas. There was a need to efficiently communicate certain aspects of the user journeys so that the focus of the Project would be clear. 

In our work, we are pretty much numbers and goals oriented. This is useful because we need to be effective and able to measure success and set future goals strategically sharp. Often what is left in shade in the midst of all that is asking why are we doing this at all. Not only in the means of business-wise but more broadly. Why are we doing what we do? What is the purpose of all that?

Empathy helps us to get near the very core of the purpose - of the 'why'.  To step "into the shoes" you need to step closer to the person you are helping. Hearing what they say when struggling and seeing them in action bears down the distance you'd otherwise have, making your decisions in your "work-bubble"/ivory tower.  Seeing and "hearing“ helps us to understand more effectively when just reading an analysis on the topic. Empathy is the key feature in human-centric business. Especially nowadays. Getting to know the one your efforts are aimed at helping and using different mediums for that, makes the Project more humane. It boosts the motivation of investing in it – because everyone could see the one the outcome is helping.