What would you do if, after doing research in a large organisation, you discovered there is nothing that would classify as human-centred but quite the opposite? You approach the top leader of this organisation and make a case for using service design, the latest research and best methodologies to better understand and influence human behaviour. For Helelyn Tammsaar, this top leader was the Commander of the Defence Forces of Estonia.
In her talk, Helelyn will share her experience designing more supportive orientation programmes for conscription, the state-mandated military service, and the efforts to institutionalise better understanding and implementation of contemporary motivational theories and teaching methodologies. All this in a country with a third of the population being ethnic Russians and for an organisation whose culture, mission and goals may seem a world away from human-friendly approaches.
In her talk, Helelyn will share her experience designing more supportive orientation programmes for conscription, the state-mandated military service, and the efforts to institutionalise better understanding and implementation of contemporary motivational theories and teaching methodologies. All this in a country with a third of the population being ethnic Russians and for an organisation whose culture, mission and goals may seem a world away from human-friendly approaches.
Helelyn is a social anthropologist with the privilege of exploring the most exotic tribe in the world – the Deep State. As a project lead in the Estonian Public Sector Innovation Team, she keeps evangelising human-centred approaches.