Helelyn is a social anthropologist with the privilege of exploring the most exotic tribe in the world – the Deep State. As a project lead in the Estonian Public Sector Innovation Team, she keeps evangelising human-centred approaches. This involves convincing civil servants that ordinary people are indeed an invaluable source of information and dragging them out to do fieldwork in the nightclubs, sleeping on bunk beds in the army barracks. She has grown used to eye-rolling and enjoys engaging in mild forms of mischief disguised as policy experimentation. At the summit, Helelyn will share the experience of the Innovation Team developing creative solutions to public policy problems through design-led experiments.
J. Paul Neeley is an American Designer & Researcher based in London. He consults with organisations in Speculative Design at Neeley Worldwide, and he teaches these approaches at the School of Critical Design. J. Paul has worked across a variety of industries and explored topics from AI, VR, and synthetic biology, to wellness, healthcare delivery, civility, future mobility, and climate change. He is a tutor at the Royal College of Art, lecturing in Service Design, Systems, & Speculative Design. J. Paul holds an MA in Design Interactions from the Royal College of Art with Distinction, where he studied with Tony Dunne & Fiona Raby. In his talk, J. Paul discusses the New Kind of Design, outlining new approaches to design practice with new frames and methods to address the complexity and computational irreducibility in design and business. On October 21, J. Paul will also run a Speculative Design Introduction workshop.
Jane is a Design Thinking Coach at Design Minds. As the initiator, curator and moderator of Design Thinking Tallinn, she believes in human-centred design. Applying design mindset and tools makes our everyday work more meaningful because we know what kind of value and to whom we are creating, and also more efficient, because it helps us focus on the essential things. She gained this belief during her six years of being the CEO of the Estonian Design Centre, where she facilitated service design and design thinking training, masterclasses and innovation programs for various businesses and the public sector.
Josina is an Associate Professor in Service Design at the Oslo School of Architecture and Design (AHO) and Design Lead within the Centre for Connected Care (C3) in Norway. Josina has over ten years of experience as a service and system designer working in international healthcare contexts, including Canada, the United States and Sweden. In their practice, Josina has developed new services, supported the policy change, facilitated shifts in practises across sectors, and led social lab processes. At the summit Josina will talk of working with social structures as design materials and walk participants through a systemic design approach for catalysing social system transformation. In addition, Josina will have a 45 min hands-on practical session, where participants will learn how to become more aware of invisible social structures – such as norms, rules, roles and beliefs – and intentionally shape them within a design process.
Juho is the Director of Design at Miltton, the creative consultancy in Finland. At Miltton, Juho oversees the development and management of multi-dimensional client projects and offers. Before Miltton, he was the Head of Design at Posti, the Finnish logistics company and national mail carrier. He built Posti’s first-ever in-house service design community and directed design work across all customer channels. Juho has extensive global experience with over 20 years of product and service design, design management, innovation acceleration, and design-driven transformations from multiple international organisations, including Google, Zalando, and Nokia. He has also been a prominent design leadership and change management coach in Finland and internationally. Juho will be the host of Design Thinking Tallinn 2022.
Kristi is the co-founder and partner of Miltton New Nordics. She has 25 years of experience in the consulting industry, including founding Miltton JLP in 2005. Kristi is most compelled by developing people, consulting organisations on change management and change communications, as well as driving important initiatives within the society. Her most extensive experience comes from the banking sector. She has worked at Hoiupank, Hansapank, and Swedbank Stockholm HQ. In addition, she has managed communications at Eesti Energia and used to be the Head of Communications at the Government Office of Estonia. Kristi is also a qualified communications trainer and has led various organisational design, service design, and customer experience development projects.
Marko Uibu, PhD, is a co-founder of the Estonian Social Innovation Lab and a lecturer of communication management at the Institute of Social Studies (University of Tartu). His current academic interests are related to diverse aspects of social change and innovation: from religious and health perspectives to the potential of (co-)creational methods. Marko has an interdisciplinary background: Master’s degrees in media and communication studies and social anthropology and a PhD in religious studies. Being a ‘pracademic’, he is conducting both academic and applied research and participating in several social innovation programs like a co-creative social intervention to increase children’s physical activity. Marko is presenting the co-creation model in the Design Thinking Tools session.
Pärtel is a senior consultant at Miltton's Urban Affairs team. For nearly a decade, Pärtel has worked on making cities more innovative, attractive and sustainable for talent and investors. He specialises in smart city development, change management, conceptual design, branding and strategic consultancy. He has provided strategic recommendations to senior managers as well as created and led projects as a concept designer, project manager and expert. He has worked with Nordic municipalities and different clients from Switzerland, Netherlands, Europe, the Middle East, Canada and Singapore. Pärtel co-founded and held multiple positions in Future Place Leadership, a Stockholm-based consultancy specialisingfcen in the development, innovation and marketing of places. He has also worked as Head of Urban Strategy at Fyma, an urban AI data analytics company. Pärtel is one of the moderators of Design Thinking Tallinn 2022.
Sarah is a Founder of InWithForward, and its Social Impact Lead. As a sociologist, Sarah is fascinated by what makes individuals, families, and policymakers tick. She’s worked with federal, regional, and local governments in 6 countries to shift how policies are made and measured. Her experience working within bureaucracies sparked her interest in redesigning them. From 2010 to 2012, Sarah co-ran InWithFor and worked with The Australian Centre for Social Innovation to launch three new social solutions, including the award-winning Family by Family. Sarah has also been the Youth Project Lead at Participle, one of the first social design shops in the world. She holds a Doctorate in Social Policy from Oxford University, where she was a Rhodes Scholar and a Masters of Education from Stanford University. At the summit, Sarah will share her experience designing impactful social solutions.
Tõnis is the Head of the Department of Sustainable Urban Planning and City Architect of Tartu, Estonia. He obtained his Master's degree in Architecture and Urban Planning from the Estonian Academy of Arts. Tõnis has been the City Architect for the last nine years and has been active in public space and sustainability dialogues. Tartu has been granted several annual national architecture awards and other successfully managed proposals, gaining much attention in Estonia. Tartu city is most concerned with whether today's trends are a suitable environment for a truly sustainable urban future regarding the issues of ecology, built environment and mobility. While concentrating on the issue of urban mobility, there is a slippery slope of neglecting the true goal of a city – bringing people together for the best possible cooperation for building a cohesive society. In a world of fewer resources and dramatic changes in climate, a compact, citizen-friendly city concept goes hand in hand with building resilience in our societies. Tõnis will base his assumptions on historical examples and bring out a success story from the best pactices of the City of Tartu.