WELCOME TO SPECULATIVE DESIGN
In recent years there has been a huge amount of interest in futures practices, like speculative design, as a way to explore and better understand the potential and implications of emerging technologies. And while the interest is wonderful, important questions remain as to if these practices are well suited for use in corporate settings where often the immediate needs of the business today drive our focus and decision making. How do we best explore the future? And is it possible for this future exploration to translate into current value for the organization?
In this workshop, Speculative Designer J. Paul Neeley introduces the basics of Speculative Design, discusses how the approach can indeed create value in industry settings and talks about the ethical imperative we all have to be spending more time thinking about the future. Participants will then walk through the Speculative Design process with a live design brief. The hope is that future practices like Speculative Design become a normalized part of individuals' and an organization’s research, design, development and strategic work, and that through this normalization new kinds of value can be unlocked for the organization, and society at large.
The workshop will be held in English.
This workshop will be particularly useful for service designers, service owners, and public servants with an innovation mandate. It is for people looking to extend their design capabilities to work toward more long-term value creation.
Speculative Design Introduction Workshop is led by J. Paul Neeley.
J. Paul is an American Designer & Researcher based in London. He consults with organizations in Speculative Design at Neeley Worldwide, and he teaches these approaches at the School of Critical Design. J. Paul has worked across a variety of industries and explored topics from AI, VR, and synthetic biology, to wellness, healthcare delivery, civility, future mobility, and climate change. He is a tutor at the Royal College of Art lecturing in Service Design, Systems, & Speculative Design. J. Paul holds an MA in Design Interactions from the Royal College of Art with Distinction where he studied with Tony Dunne & Fiona Raby, and is a graduate of Northwestern University in Communications Studies with a concentration in Economics.
HOW MUCH DOES IT COST?
Participating fee for the workshop is 340 euros + VAT. The fee includes coffee breaks and lunch.
Conditions for participating: Access to the workshop is granted after the bill has been paid. The participant's name needs to be given upon registration, but it can be changed until the beginning of the workshop. If you are unable to participate for any reason, please be sure to let us know at firstname.lastname@example.org. If cancellation is notified up to 10 working days before the workshop, a 100% refund will be given. If cancellation is notified at least 5 working days in advance, we will refund 50% of the cost. In other occasions, the invoice must be paid. We reserve the right to take pictures, record videos and sound at the event and share them with participants and on public media channels, as well as use them for marketing purposes of similar events.