PROGRAM 21.10.2021
Moderated by Jane Oblikas
and Kristi Liiva
9.15 -11.00 Design Thinking {value}
The business value of design - Stefan Moritz, Senior Design Director, McKinsey (Sweden)
Point of Purpose - Bård Annweiler, CEO, Mission AS (Norway)
Transforming Designers - The role of the designer has been disrupted, Marihum Pernia, hybrid designer, Design Director, Value Officer at eFM (Italy)
11.00 - 11.30 Energy
break
11.30 - 13.00 Design Thinking {case studies}
3 parallel case study sessions. Choose which you attend!
11.30 - 13.00 Design Thinking {case studies}
3 parallel case study sessions. Choose which you attend!
A. User-centered Design
Ventizolve, drug that reverses the effects of opioid overdose - Tom Morgan, Executive Creative Strategist, ANTI (Norway)Posti Redefined - changing the 400-year old behemoth - Juho Paasonen, Head of Design, Posti (Finland)
Design Masterclass case study, I Can Grab, a grip for people with neck trauma - Hegert Mölder, founder, Vahva Solutions (Estonia)
B. Ecodesign
Huhtamäki, sustainable packaging solutions - Tanja Virtanen-Leppä, Head of Sustainability Center of Excellence Huhtamaki Group (Finland)
Tuul, the most sustainable e-scooter in the world - Jaan Kekišev, Business Development Manager, Comodule (Estonia)
Budbee, a sustainable delivery service - Simon Strindberg, Chief Marketing Officer, Budbee (Sweden)
C. Innovative Service Design
Legal design agency Dot., a human-centered approach to legal services, Fennia Prize 2020 Grand Prix - Christine Inkinen and Aku Nikkola, Junior Legal Designers, Dot. (Finland)
Design Masterclass case study, CropCop, crop monitoring by satellite - Tanel Tamm, GIS expert, board member, KappaZeta (Estonia)
From scrappy to scale: Building an enterprise design system - Helen Kokk, Award Winning Product Designer and Team Lead (Estonia)
13.00 - 14.00 Lunch
14.00 - 15.30 Design Thinking {toolbox}
14.00 - 15.30 Design Thinking {toolbox}
User Research: How To? - Agne Kinks, Head of Customer and Market Research Team, Pipedrive (Estonia)
Jobs To Be Done, a framework for understanding customer needs - Jim Kalbach, Chief Evangelist, MURAL (USA)
15.30 - 16.00 Energy
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16.00 – 17.00 Design Thinking {design leadership}
Keynotes and a final discussion round about why companies need stronger design capabilities than ever before, how to use the potential for design-driven growth and deliver exceptional designs, what does it take to lead design
teams and measure the impact of design.
Participants: Mark Guarraia, Vice President, Design and User Experience, Novo Nordisk (Denmark), Tytti-Lotta Ojala, Chief Design Officer, Nordic Umami Company (Finland) and Tom Morgan, partner, ANTI (Norway). The discussion is led by Kristi Liiva, partner, Miltton Sisu (Estonia).
17.00 - 17.30 Networking & Drinks
The Design Thinking Conference will take place at
Fotografiska Tallinn
The conference is co-designed by Telliskivi 60a-8, Tallinn, Estonia.
